From Partnerships to Ecosystems that Perform
Our approach starts with the why: the customer problems you must solve and the role you should play — orchestrator or partner — across a deliberate portfolio. Ecosystems create value when they solve a whole customer job and align partners around it.
We help leaders pick the right plays — defining the scope of a multi-product offering, then choosing when to orchestrate and when to partner — so bundles are compelling for customers and attractive for participants. We design the “double value proposition” (to customers and partners) and the lean governance — data-sharing, onboarding, incentives, and KPIs — that keep complementors investing rather than drifting into “ego-systems.”
Finally, because ecosystems fail as often from misaligned incentives as from tech gaps, we anticipate bottlenecks and distributional risks early — so your ecosystem is co-specialized, defensible, and built to endure competitive and regulatory shifts.
Some of our frameworks
Explore the thinking that drives us
From AI Hype to Business Impact
At Evolution, we turn AI from buzzword to bottom line. We cut through the hype and the noise to build value and shape AI-driven business success by focusing on what makes AI work at scale. We help leaders look beyond “which tasks can GenAI automate” to the bigger questions: why your firm exists, what you promise customers, and how you defend it when AI makes yesterday’s know-how a commodity.
Drawing on our advisory and research, we reframe value propositions, redesign organizations (pricing, talent, operating and partnership models), and position firms in their ecosystems — where power, regulation, and geopolitics increasingly determine who captures value. We focus on the complements that matter (governance, assurance, data, decision rights) and guide clients through evolution (disciplined, bottleneck-first change) or revolution (outcome-back reinvention).
The result is strategy that’s AI-literate, regulation-savvy, and defensible — so you don’t just deploy tools; you build a firm that wins.
ADVISORY SERVICES
Guiding businesses through change
We provide bespoke strategy advisory for leaders navigating the AI revolution and building (digital) ecosystems that win.
We bring a complementary bench of world-class experts — academics and practitioners alike — including researchers, advisors, executives, entrepreneurs, regulators and former politicians.
Combining the rigour of cutting-edge research from London Business School and other top institutions with applied thought leadership and real-world experience, we deliver evidence-based guidance that turns complexity into advantage.