Insights that drive leadership

Ecosystems—not standalone firms—are fast becoming the unit of competition. They are not the same as clusters: clusters are geographic concentrations of related actors; ecosystems are role- and rule-based collaborations organised around a user job and shared rails (identity, data, APIs, governance). Ecosystems may sit inside clusters, but they are not defined by geography and often cut across sectors and regions. AI and GenAI lower search and coordination costs, turning intent

In this piece published in Management Today , our Lead Advisor Michael G. Jacobides, drawing on a workshop co-sponsored by Evolution Ltd...

This study examines executives’ perceptions of Generative AI’s impact on competitive advantage and their expectations of its disruptive...

Regulating artificial intelligence has become a first-order strategic battleground, yet most policy debates remain trapped in...

Two years after Generative AI’s moment of inflection, enthusiasm is undimmed, yet evidence of impact remains elusive. The truth is that...

We explore the mechanisms underpinning the realization of synergies within multi-business firms. Using unique data from a large GCC...

Two years after Generative AI’s inflection moment, enthusiasm remains strong, yet evidence of impact is elusive. The truth is that GenAI...

This project is the result of a joint effort between PwC Strategy& and Evolution Ltd. This project draws on PwC Strategy&'s deep...

We believe there is still a great deal of hype and misunderstanding over what AI in general, and GenAI specifically, can and cannot do....

AI, especially Generative AI (GenAI), has experienced astonishing uptake due to its usercentric design, surpassing traditional focus on...

Making sense of GenAI and preparing for the future GenAI may contribute to corporate inequality, though it holds potential to narrow...

Will the ongoing transition from Internal Combustion Engine Vehicles to Battery Electric Vehicles (BEVs) disrupt the incumbent automaker...