Regulating artificial intelligence has become a first-order strategic battleground, yet most policy debates remain trapped in...

Two years after Generative AI’s moment of inflection, enthusiasm is undimmed, yet evidence of impact remains elusive. The truth is that...

We explore the mechanisms underpinning the realization of synergies within multi-business firms. Using unique data from a large GCC...

Two years after Generative AI’s inflection moment, enthusiasm remains strong, yet evidence of impact is elusive. The truth is that GenAI...

This project is the result of a joint effort between PwC Strategy& and Evolution Ltd. This project draws on PwC Strategy&'s deep...

We believe there is still a great deal of hype and misunderstanding over what AI in general, and GenAI specifically, can and cannot do....