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David Lancefield

Senior Advisor

David Lancefield helps leaders unlock value by transforming themselves and their organisations. He serves as a catalyst, strategist and coach. He has advised more than 35 CEOs, led 500 projects, including 30 transformation programmes, structured 15 digital ventures/ecosystems and has 14 years' experience as a strategy partner in PwC.


He is a contributing editor of strategy+business, contributor to Harvard Business Review and guest lecturer at London Business School. He has published more than 50 reports on strategy, digital innovation and leadership.
He is also a Board advisor to LeaderEQ, an AI-platform for executive coaching. In PwC, he also held a number of leadership roles - the  global relationship partner for the BBC, leader of the global and UK economics practices and senior member of the leadership team of Strategy& - growing the size, profitability and profile of each business.
His clients included the BBC, ITV, Royal Mail, Vodafone, the NHS, IHG, Standard & Poors, Virgin Media.
David has a MSc (economics, with distinction) and BSc (First Class) from the University of Warwick.

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