Entrepreneur, Manager, Business Author, Keynote Speaker, and Adjunct Professor at leading international business schools. Giuseppe has served three times as CEO of notable marketing firms, including J. Walter Thompson, Spring Studios, and the WPP team dedicated to FCA across EMEA. Holding a Ph.D. in Economics, he has co-authored influential business books—translated into 12 languages—with international marketing guru Philip Kotler.

 

His TEDx talk, How to Become a Marketing Superhero, which draws parallels between ancient Greek ideals and modern marketing, has resonated globally, amassing over one million views. His visionary leadership earned him a place on the Thinkers50 Radar List in 2024, recognizing the impact of his ideas on the future of management. He is also a regular contributor to Forbes en Español and serves on the Advisory Council of Harvard Business Review.