Four Visions of the Metaverse

The metaverse may be in its infancy, but the major players are already placing enormous bets, and in doing so, shaping the architecture that everyone else will have to navigate.

Drawing on natural language processing analysis of public announcements by five leading metaverse builders, this BCG Henderson Institute article identifies four competing visions of how the metaverse could take shape: Complete Control, Infrastructure Control, Content Control, and Platform Control. Each carries different implications for who captures value and how.

For companies seeking to compete, understanding which vision has momentum and how well it aligns with your own strategic positioning is the key to choosing the right response, whether that means attacking boldly, catching up fast, or preparing quietly for the long game.

Read here.

Author: François Candelon, Michael G. Jacobides, Maxime Courtaux, and Gabriel Nahas