Insights that drive leadership

Expertise Bypass, Exchange Governability, and Shifting Bottlenecks Research on generative AI (GenAI) and work has largely focused on tasks. We ask when task-level effects alter knowledge-work industry architecture: the allocation of activities across firm boundaries. Using a three-stage abductive design – an executive roundtable, a panel of 626 firm websites (2017–2025), and 33 interviews plus two further roundtables with C-level executives and corporate directors – we docume

A Longitudental Documentation of Director Expectations How do senior decision-makers assess the competitive implications of generative AI (GenAI)? Using an abductive, multi-stage study of 531 UK corporate directors (exploratory roundtables, survey, matched-stimulus roundtables, and follow-up interviews, 2024–2026), we document that directors distinguish three dimensions of GenAI’s competitive implications: competitive differentiation, firm displacement, and industry disruptio

This project is the result of a joint effort between PwC Strategy& and Evolution Ltd. This project draws on PwC Strategy&'s deep...

Our inductive case study of the mobility industry in Southeast Asia shows how an innovative digital platform entrant, Grab, first tried...

One of the most profound changes in the industrial landscape in the last decade has been the growth of business ecosystems- groups of...

The formerly sleepy world of regulation has just become the hot new thing. Rules are being drawn up now that will fundamentally reshape...

Digital technologies and modular production methods have led to the emergence of a new generation of global leaders which cement their...

Digital technologies and modular production methods have led to the emergence of a new generation of global leaders which cement their...

We analyze the sectoral and national systems of firms and institutions that collectively engage in Artificial Intelligence (AI). Moving...

There is something sublime about a well-played symphony. The woodwinds and the strings, the brass, and even the percussion hang so well...

Digital platforms are expanding across economies, reshaping the business models of a wide range of industries, from finance and...

Research Summary: The recent surge of interest in “ecosystems” in strategy research and practice has mainly focused on what ecosystems...