Insights that drive leadership

The metaverse may be in its infancy, but the major players are already placing enormous bets, and in doing so, shaping the architecture that everyone else will have to navigate. Drawing on natural language processing analysis of public announcements by five leading metaverse builders, this BCG Henderson Institute article identifies four competing visions of how the metaverse could take shape: Complete Control, Infrastructure Control, Content Control, and Platform Control. Eac

As consumers grow ever more inundated with choice, FMCG brands face a double challenge: how to transcend traditional industry boundaries, and how to reinvigorate both customer experience and brand perception in the process. Drawing on research and advisory work by Evolution Ltd with Lavazza, this piece identifies three strategic paths available to companies, ranging from innovation within existing boundaries, through cross-industry collaborations, to the building of full expe

When Nestlé was preparing to go mainstream with Nespresso, its single-use espresso capsule, it knew that users would need a machine...

In annual reports, the term ecosystem occurs 13 times more frequently now than it did a decade ago. But like any buzzword, it’s often...