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Rethink, Reconfigure, Reallocate

During a crisis, the immediate reaction is often to default to old habits. That may work for a while – as it did in the financial crash of 2008, where, although there were some spectacular corporate collapses, the eventual outcome looks surprisingly like business as usual.

But if the crisis creates not just temporary blips but lasting shifts in patterns of demand, as the current pandemic threatens to do, those habits can be a dangerous trap.


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