Scope of Transformation and Modalities of Value Co-Generation and Discovery
The diffusion of digital technologies has enabled a notable transformation in the scope and type of firm activities and processes, as well as firms' roles and boundaries. This permeation has in turn led to the emergence of new ways of organizing firms’ value chains and interfirm relationships, which now increasingly occur not in isolation but in digital ecosystems and digital marketplaces.
The idea that digital transformation is concerned mostly with an organization's IT back-end is outdated! Digital transformation should be understood as a revolutionary process - one that affects the organization as a whole, holding implications for firm strategy, innovation, and governance.
How should firms think about and manage digital transformation? What are the critical choices and challenges of the digital transformation process?
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