AI and the Great Reordering of Professional Services

In this piece published in Management Today, our Lead Advisor Michael G. Jacobides, drawing on a workshop co-sponsored by Evolution Ltd at London Business School, finds that while GenAI is not about to replace professional services firms or knowledge work, it is set to profoundly redefine them. Rather than displacing all roles, GenAI reshapes what adds value—prompting firms to rethink how they price, staff, train, and deliver. To stay relevant, PSFs must move beyond task automation and grapple with deeper strategic shifts in how expertise is developed, structured, and monetised.

Read here.