A Vehicle Is More Than Its Engine: Why Complements Are the Key to Reaping Value From (Generative) AI
- Admin
- Nov 27, 2024
- 1 min read
Updated: 3 days ago
Two years after Generative AI’s inflection moment, enthusiasm remains strong, yet evidence of impact is elusive. The truth is that GenAI is a paradox in more ways than one. Surely no technology has ever received so much funding with so little regard for monetization. motivated by the conviction that its creators will benefit somehow—a safe bet, given the ever-rising power of Big Tech. As striking technological breakthroughs elicit massive, FOMO-fueled investments from firms, GenAI has revealed its potential as a versatile sidekick that primarily empowers the individual. However, genuine corporate use cases are lagging far behind. On the one hand, executives are convinced GenAI is a game-changer; on the other, few can see exactly how, where, or even why monetization might occur.
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