Adjusting Your Strategy in a Tight Market

For two decades, abundant capital and low interest rates let companies chase growth at almost any cost, with investors willing to fund promise over profitability. That era is over. In this HBR article, Michael Jacobides argues that as inflation rises and capital becomes scarcer, growth can no longer be the overriding priority, yet innovation remains essential. Companies must develop more rigorous, cost-conscious strategies while simultaneously rethinking their business models and technology investments, balancing discipline with the continued need to adapt and evolve.

Read here.