How to Reap Value from (Generative) AI: Bypass the Hype, Focus on the Complements.

We believe there is still a great deal of hype and misunderstanding over what AI in general, and GenAI specifically, can and cannot do. Consultants, who have a clear conflict of interest in terms of promoting their latest far-reaching AI transformation, have hardly helped.

Neither has the dearth of systematic research on GenAI, as academics scramble to catch up and set out a rigorous analysis of what works and what doesn’t.

While some eye-catching statistics on task-level impact have been bandied about, hard evidence on organizational benefits and ROI remains scarce.

Read the full paper here.