What’s Your GenAI Playbook? Evolution, Revolution, and Extinction.
Updated: Aug 9, 2025
Two years after Generative AI’s moment of inflection, enthusiasm is undimmed, yet evidence of impact remains elusive. The truth is that GenAI is a paradox in more ways than one. Surely no technology has ever received so much funding—fueled at least in part by FOMO—with so little regard for monetization.
And while executives may yearn for transformative use cases at the corporate level, GenAI has revealed more potential as a versatile sidekick that primarily empowers the individual. On the one hand, business is convinced GenAI is a game-changer, but despite some green shoots of radical innovation, few executives can see exactly how, where, or even why monetization might occur.
Despite the excitement of vendors and consultants—arguably motivated more by revenue than by realism—organizational benefits and solid returns are difficult to find.
Read the full paper here.
https://kasinoradce.com scrolling past the funding numbers, the bit about GenAI working better as a personal sidekick than a company-wide transformation engine matches what I see at work, where people quietly use it for drafting and summarizing while official initiatives stall. The paradox framing makes sense to me, because the tools that stick are the ones nobody had to approve or budget for. Curious whether that bottom-up pattern eventually forces the monetization question or just keeps getting ignored.