Ecosystems—not standalone firms—are fast becoming the unit of competition. They are not the same as clusters: clusters are geographic concentrations of related actors; ecosystems are role- and rule-based collaborations organised around a user job and shared rails (identity, data, APIs, governance). Ecosystems may sit inside clusters, but they are not defined by geography and often cut across sectors and regions. AI and GenAI lower search and coordination costs, turning intent

Regulating artificial intelligence has become a first-order strategic battleground, yet most policy debates remain trapped in...

This project is the result of a joint effort between PwC Strategy& and Evolution Ltd. This project draws on PwC Strategy&'s deep...

Making sense of GenAI and preparing for the future GenAI may contribute to corporate inequality, though it holds potential to narrow...

Platforms and ecosystems provide structures for constellations of economic actors to engage and interact as they seek to create and...

From Black Swans to Grey Rhinos Last year certainly had its fair share of dramatic news, from the war in Ukraine and rocketing inflation...

From a strategy vantage point, 2021 saw consumers increasing their shift to digital distribution channels. As habits provoked by COVID...

One of the most profound changes in the industrial landscape in the last decade has been the growth of business ecosystems- groups of...

The formerly sleepy world of regulation has just become the hot new thing. Rules are being drawn up now that will fundamentally reshape...

Digital technologies and modular production methods have led to the emergence of a new generation of global leaders which cement their...

Digital technologies and modular production methods have led to the emergence of a new generation of global leaders which cement their...

COVID-19 has shown how digitization can transform business and society. However, it has also exposed serious vulnerabilities in...

We analyze the sectoral and national systems of firms and institutions that collectively engage in Artificial Intelligence (AI). Moving...

The seemingly inexorable growth of the leading platform businesses coupled with the growing wave of complaints about platform businesses’...

Despite the overwhelming importance of digital platforms, and the chatter around their recent rise, our understanding of digital...

On 15 December, the EU unveiled the Digital Markets Act and the Digital Services Acts (DMA/DSA), the most thorough reworking of the...

Why, so what, and how understanding their business models and ecosystems can make a difference

The Promises and Pitfalls of Platforms and Digital Ecosystems in Healthcare

For most of us, the Covid-19 crisis has been truly abysmal. But for Big Tech, it’s actually been pretty good, if markets are anything to...

When Nestlé was preparing to go mainstream with Nespresso, its single-use espresso capsule, it knew that users would need a machine...