Two years after Generative AI’s inflection moment, enthusiasm remains strong, yet evidence of impact is elusive. The truth is that GenAI...

This project is the result of a joint effort between PwC Strategy& and Evolution Ltd. This project draws on PwC Strategy&'s deep...

We believe there is still a great deal of hype and misunderstanding over what AI in general, and GenAI specifically, can and cannot do....

AI, especially Generative AI (GenAI), has experienced astonishing uptake due to its usercentric design, surpassing traditional focus on...

Making sense of GenAI and preparing for the future GenAI may contribute to corporate inequality, though it holds potential to narrow...

Will the ongoing transition from Internal Combustion Engine Vehicles to Battery Electric Vehicles (BEVs) disrupt the incumbent automaker...